Surprisingly Simple Copywriting
Tactic Lets You Raise Fees Without Changing One Word Of Your Copy
by Ben Settle
If you sell a service (not a product) and if you want to be able to immediately
raise your fees...while seeing a surge in new business at the exact same
time...then check this out:
As basic as this sounds, your business, my business and every other business all
comes down to simple supply and demand.
In other words, if there's more supply of you and your time than there is
demand, your fees will be low. But, if there's more demand for you and your time
than there is supply, you can pretty much charge whatever you want.
And if you want your sales letters and ads to automatically start bringing you
more leads and clients...all you have to do is demonstrate there is not a lot of
supply of you and your time and demand will virtually increase on its own. Even
if you leave the rest of your letter or ad untouched.
So how do you make the supply of you and your time seem low?
It's simple: Just include a copy of your schedule in all your sales letters and
ads.
And that's it.
If you simply let people know how busy you are...they will automatically start
wanting to use your services.
There are a lot of reasons for this, but the main reason is because people
always want what they can't have.
And by simply including your schedule for the week, month or year (depending on
what you sell, of course) you let the world know your time and talents are not
open to everyone. That people are using you right now and if they want to be on
that schedule they'd better respond fast.
Go ahead and try it with your next ad or sales letter. Include your schedule --
or a portion of it -- and let people know they'd better contact you right away
if they want "in." I think you'll find your response rising quite dramatically,
even if you leave the rest of your copy untouched.
About the Author: Ben
Settle is one of the few direct response copywriters in the world who really
puts his money where his mouth is - structuring his deals so he gets paid only
from the results of the sales - and not on any up-front fees. Although Ben is
not currently accepting new clients, he freely shares his ideas and tactics on
his blog at:
http://bensettle.com.
Source
of article:
www.goarticles.com
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