Boost Your Copywriting Profits
Immediately Simply By Changing This One Small Detail In Your Ads
by Ben Settle
If you'd like to make more money from your marketing promotions simply by
changing one simple little detail in your ad copy, then check this out:
One of the best books on business I've ever seen is called "How To Outfox The
Foxes." It's not a "copywriting" book by any means, but the author makes an
incredible observation any copywriter can use to increase their profits -- no
matter what you sell.
What is this observation?
Simply this: He noticed it was cheaper and better to hire a good lawyer from a
low cost-of-living area instead of a mediocre lawyer from a high cost-of-living
area.
The example he used was how someone could hire the world famous trial lawyer
Gerry Spence, who lives in Jackson Hole, Wyoming for less than an up-and-coming
lawyer with much less experience in New York, simply due to the cost of living
differences.
So what does this have to do with copywriting?
Well, I'm not talking about gouging anyone or playing pricing games, but if you
take a look at what your competition is charging in a certain area, and if it
happens to be more than what you're charging, why not raise your prices in your
copy to reflect what the market is already willing to pay?
Doing so won't hurt your response (especially if it's lower than what everyone
else is charging) and you'll be able to bring in more profit just by changing
the price and leaving the rest of your copy untouched.
About the Author: Ben
Settle is one of the few direct response copywriters in the world who really
puts his money where his mouth is - structuring his deals so he gets paid only
from the results of the sales - and not on any up-front fees. Although Ben is
not currently accepting new clients, he freely shares his ideas and tactics on
his blog at:
http://bensettle.com.
Source
of article:
www.goarticles.com
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