Creating A Buzz For Your Small Business
by Matthew Peschong
Whether you like it or not, you have to make alliances to truly market your
business for free. Take for example the limousine business. Limousine companies
can easily make alliances with retail stores that sell and rent tuxedos, wedding
chapels, sports stadiums, and more. The key to fusion marketing is finding out
who your customers are and what else can be tied into their experience with your
company. With the limousine example, your customer base might be shared with a
non direct competitive industry such as the tuxedo rental shop down the street.
Free Memberships - To show you how fusion marketing can work for your business
let me give an example of how it can work for anyone. A local Italian restaurant
was striving for new customers. One of the business owners went down the street
to a local salon to get her hair cut and gave the stylists free dinner for two
coupons. Within days the restaurant was jam packed. Why? Because the stylists
would chat up their clients as they cut their hair. When the issue of good
places to eat in town came up, the stylists always mentioned the Italian
restaurant down the street, their great service, and excellent menu items.
Word of mouth is your best bet for marketing and giving away only a few
'freebies' of your product can lead to major success. However, as it was in the
case of the stylists and restaurant you must be picky on your disbursements. For
example, if you own a gym, then disburse free one year memberships to employees
of GNC or Vitamin World. When customers come into those places of business and
ask how they got in such great shape or where they work out the employees will
mention the place where they received their free memberships.
The decision makers and those admired within your industry are the best sources
for giving out word of mouth referrals. Go to them and give them free things!
Why do you think that celebrities are constantly provided with freebies from
companies? Because of their exposure to potential customers! On television or in
your local health store, you must find them. It does not take much research but
if done right it is one of the ingredients that will turn your business around.
About the Author:
Matt Peschong is the CEO of
http://www.MankatoWebDesign.com/
operating out of Minnesota. Our Minnesota Web Site Design firm offers custom
small business web site design, ecommerce, redesign services, and search engine
optimization. We believe in a one on one interaction to give our clients proven
results. When we work with you it's exclusive. Only one web site developed at a
time to deliver the best. Source of article:
www.goarticles.com
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